Project
Wodnow - Fitness App
Project Wordnow
Sector Fitness / App
Project Type:
-
Product development
-
– Web design
-
– Social media management
- Funnel and Automations
-
Content creation
Context and objective
WodNow is a personal project born from my passion for training and cross-training.
The goal was to create an’app that would allow fitness enthusiasts to find ready-made workouts, customize them, and track their results.
My role
I managed the entire project
- App Ideation
- Feature design
- Website development
- Community growth
- Content Management
- Meta Ads Management
- Funnel creation, automations, and email marketing
What has been done
App Ideation from Scratch
Functional architecture, flows, wireframes, screen structure, usage logic. Development entrusted to external programmers.
Website
Design and full implementation.
Communication and Content
Ongoing management of social media channels with content production and planning (posts, videos, reels).
Meta Ads
Sponsorize on the Meta platform to increase brand awareness and app installs
Automations and integrations
Workflow and integrations (including via Make), process management, and connections between tools.
Results
Over 80,000 followers on the Instagram page.
Over 5,000 downloads of the app.
Active Community who trains every day with the published workouts.
Why did it work
Consistent and valuable content
Daily publication of ready-to-do workouts.
Community engagement
Continuous interaction with users and responding to their needs.
Functional app
Really useful tool for those who train.
“Ideas are not enough if they are not translated into choices, actions, and results.”
Start your path.
If you want to work concretely to truly grow your business, We can do great things together.